Digital marketing techniques such as search engine optimization (SEO)
InstalleMarketing is any marketing done online via websites or other online tools and resources.Overview of Google Analytics t your company understand the motivations and behaviors of your target audience to support development of a successful campaign. Your company needs to know where your target market is online, what they will respond to and share with others, and what will motivate them to take action on in regard to marketing messages. Different eMarketing methods may work better for some market segments than others. search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and
e-commerce marketing, social media marketing, social media optimization,
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Constant Contact offers more than 400 customizable email templates. You also have the option to use a blank template or code directly with HTML and CSS.
They also have a WordPress plug-in as well as a Facebook Fan Page app which gives your Facebook fans a way to sign up for emails directly from your Facebook Fan page.
Constant Contact also allows you to change the From line on your email without requiring creation of a new account. This is important if you want your emails to come from multiple people within your organization.
Key metrics and reporting data are very thorough – you can view bounces, complaints, opt-outs, click-throughs, forwards and social shares.
Cons
There is an additional monthly fee to send surveys to your contacts. There is also a 5,000-response monthly limit. Google Analytics reports are not available. There is no free version for small-scale email marketers.
Pricing
Constant Contact’s pricing is monthly and is based on your number of email addresses ranging from $15/month for up to 500 addresses to $75/month for up to 10,000. They also offer discounts for pre-paying customers and non-profits. Not ready to commit? Try Constant Contact free for 60 days.
Features
MailChimp also has more than 400 templates to choose from. They recently implemented a drag and drop editor for quick, easy and aesthetically pleasing email layouts. Many of their templates are optimized to display on mobile devices. You also have the option of coding your email directly with HTML and inline CSS.
Like Constant Contact, MailChimp, too, allows you to change the From name of your email without having an account set up for that name.
MailChimp uses an open API and encourages other applications to integrate with it. PayPal, Google Analytics, Shopify, FreshBooks, Salesforce, SurveyMonkey and many more currently integrate with Mail Chimp.
The provider has a summary of each email send which reports on the number of opens, clicks, unsubscribes and complaints. They also lend performance advice by comparing your open rate with your industry average and your list’s average.
Cons
MailChimp does not allow you to send one campaign to multiple subscriber lists. Also, while the free version of MailChimp is an outstanding benefit, there are some limitations including the ability to send auto-responders.
Pricing
If you have less than 2,000 subscribers and are sending less than 12,000 emails per month, MailChimp has a free version just for you. If you exceed those numbers, MailChimp has a number of monthly plans to choose from ranging from $10/month for up to 500 subscribers to $240/month for up to 50,000 subscribers. All paid plans have an unlimited number of sends.
3. ExactTarget
One of the common mistakes that people think because of the knowledge of the IT you can e-market anything or if you designed a wonderful banner and put it on some websites that means you are an e-
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Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
